Stories that we relate to, that we connect with, that are in some way mirrors of ourselves, give us a sense of meaning and direction in life. They can fundamentally question and change our beliefs and behaviors. The words we use to talk about ourselves have transformational power. So if you want to change the world you live in, you need to change your story. For a great one. Compelling one. 

I am a storytelling business strategist working with the most cutting-edge brands and top CEOs.

I have spent most of my professional life learning, practicing and teaching how to tell stories - with words and pictures. Moving pictures, to be exact.

I studied “creative writing” at the University of Minnesota and film production at the Polish Film School in Łódź where I am now a teacher.

I have produced a number of films and TV series, worked on many scripts and cooperated with the storytelling giant The Walt Disney Company.

A fundamental step in my career has been to apply my storytelling knowledge for aspirational brands rather than produce content for entertainment. Why?

Storytelling for brands today is no longer a tool to sell products and services. It is a tool to sell ideas. Experiences. It is a tool to capture people's hearts and minds and empower them in whatever they are up for. It is a tool to change the world.

To create captivating storytelling for brands is to be able, with words and images, to offer an experience that feels more authentic and inspirational than the goods we are talking about. It is like reading a dinner menu that is more tempting and mouth-watering than the meal itself. It is about sending people’s imagination for a voyage that is more adventurous than any trip they have ever gone for.